how it done
A car dealership is opening in Luxembourg, and we are helping it with branding. Initially, they proposed a dark version inspired by the night city, but the study showed that 90% of competitors went this way ? We proposed a patriotic solution - a red Lion on a white field with blue stripes - a direct indication of the coat of arms of Luxembourg. Such a solution stands out sharply among the competitors, and looks harmoniously on the streets of the ancient city.