Hockey Club

Pchely Rebranding

Rebranding for the Bees Hockey Club (@hc_bees_moscow). This year the team is 5 years old - it is time to update the identity.

Having saved the plot, we completely reworked the sign, colors, typography, proposed new elements for the design of the form, fan and marketing materials. The bee has become angrier, more cheerful, smart and modern.

— Slider