— Parallax Embedded Video
To develop a brand and positioning for premium sports nutrition from scratch.
The segment is clearly dominated by American manufacturers and from the very beginning we tried to mimic them. We have created a name and logo for the manufacturer and the power line, as well as the original packaging grid. We have chosen a clearly defining type of product, on the one hand, a bold and original one on the other, as a design for packaging . Most of the packaging takes a photo that determines the taste of the mixture. This decision is due to our research, according to which athletes choose food based on taste preferences.