We have


To develop a brand and positioning for premium sports nutrition from scratch.

We made


The segment is clearly dominated by American manufacturers and from the very beginning we tried to mimic them. We have created a name and logo for the manufacturer and the power line, as well as the original packaging grid. We have chosen  a clearly defining type of product, on the one hand, a bold and original one on the other, as a design for packaging . Most of the packaging takes a photo that determines the taste of the mixture. This decision is due to our research, according to which athletes choose food based on taste preferences.