00
years experience
About
Iliya Pronin entrepreneur in brand strategy and creative design, with over 13 years experience. Iliya Pronin worked with more than 100 companies such as KFC, HONER, Heineken, developing global branding projects and creative advertising campaigns.
00
international projects
Today, creative solutions developed by Pronin Studio are used by many companies around the world. We created the Bank of Quebec brand in Canada, a children's art studio in New York, a car dealer in Luxenburg, developed a concept and advertising for a water manufacturer in Dubai, a logo and style for an interface design studio in Ukrainian Kiev, a style and concept for a casino in Singapore, Greek restaurant in Amsterdam. Today our portfolio includes more than 20 international projects, and we are ready to expand geographically.
world map made of wood crafts for planning a trip
We have experience working with different sectors of the economy.
– Restaurants
– Hotels
– Cafes
– Hotels for pets
– Street food
– Haute cuisine
– Beauty salons
– Sport centres
– Dance & Art studios, theaters
– Marketing services
– Construction
– Real estate services
– Car dealers & detailing
– Software development
– Consulting
– Interior design
– Private schools
– Video and sound production
– Children’s products
– Toys
– Food
– Clothing
– Cosmetics
– Dietary supplements
– Jewelry
How do we work?
01
Total focus: When we start a project, we are completely immersed in its environment and market. We will not offer you a creative solution until we ourselves believe in it, as we believe there can be only one Sun. As you understand, there can’t be two Suns in the sky – that’s why we offer only one option, and we don’t accept changes to the concept (except for details, such as shade or font replacement).
02
360: We can take on a small task in your marketing – social media banners or outdoor creatives. But we are especially effective in developing 360 advertising campaigns and branding. We include all the necessary expertise and guarantee the recognition and quality of advertising in all channels.
03
Art: For us, each of our cases is a work of art. We apply the latest visual technologies and the latest marketing practices. We love experiments and non-trivial solutions.
Our Vision
DESIGN SHOULD BE ETHICAL
We believe that design is the most important institution of human culture. It is designed to create connections between people and between people and objects. These connections serve comfort, happiness and love. Therefore, we believe that DESIGN SHOULD BE ETHICAL. Therefore, we do not work with tobacco companies, weapons manufacturers, religious organizations, organizations associated with the exploitation of children, animals and socially vulnerable groups of people. We do not support political organizations or cooperate with governments.
DESIGN INCLUDES ENGINEERING, PHILOSOPHY AND ART
We know that the most important part of design, its purpose, is human happiness. Happiness is a concept that cannot be described by formulas and does not fit into a purely scientific worldview. We disagree with those who separate design from art, calling it a science or a part of engineering. We believe that design includes engineering, philosophy and art. This is how we create our projects, considering them from all planes.
Our Clients
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Our principles
Starting any path, it is worth opening the map: it is worth knowing where and how to move. We always start with research. We study industry standards, look for consumer “pains” and determine the portrait of the target audience. We turn to customer development technology and to a number of our own marketing technologies (archetype design, brand map, kinetic identity).
When we talk about design as art, we don’t mean that it’s limited to just the visual component. Art is always a message. For us, design is always an idea. None of our work can do without a deep study of the original concept.
An idea without implementation is nothing. In our team, there are specialists who have spent half of their lives perfecting their skills in the fine arts. Under their leadership, any idea finds the best embodiment.
We understand our customers, so we do not leave them after brand development. We provide a full service for the creation of packaging, website development, corporate identity, and video advertising. In our studio, you can implement all your marketing tasks on a turnkey basis.