• Branding

LuxCarsCity is located in the heart of Europe - the city of Luxenbudg. It offers favorable conditions for purchasing the most popular middle-class cars. And it needed calm, memorable branding.

About the project

A car dealership is opening in Luxembourg, and we are helping it with branding. Initially, they proposed a dark version inspired by the night city, but the study showed that 90% of competitors went this way & We proposed a patriotic solution - a red Lion on a white field with blue stripes - a direct indication of the coat of arms of Luxembourg. Such a solution stands out sharply among the competitors, and looks